Packaging of farm products requires special attention – it is important to convince the buyer of the product quality and naturalness, to justify the increased cost. And to stand out on the supermarket shelf is a first-rate task for any packaging.
Dense manual graphics made in the style of "ink, pen" - indicates the naturalness of the farm product. Nothing conveys manual farm labor better than manual drawing techniques. In the world of industrial food production and digital graphic editors, live illustration is directly associated with the warmth of human hands. This effect is transmitted from the packaging directly to the product itself.
A charming cow, depicted in its entirety, immediately attracts attention. But the problem of allocation on the shelf for Ecoferma is solved much more radically. The image "embracing" the package helps to play with the layout, capturing a colossally larger space on the shelf. The piercing blue color scheme gives freshness, and the image of a cow makes it easy to identify the product in the supermarket.