Russia's largest brewing company launches limited edition beer Miller, specially created for night clubs'. Design and advertising campaign shall appeal to a young audience, for frequenters of bars and parties.
The design of the jar and layout conveys the atmosphere of the best party in the life of the target audience: active young people who spend their free time in clubs. The strobe lights, the energy of the dance floor, the versatility of the nightlife of a big city – all this is on the packaging of Miller beer.
The catchphrase for an ad campaign is "Miller go beyond". It appeals to the spirit of adventurism, offers to go beyond the boundaries of everyday life, plunging into the atmosphere of a night club with Miller. Packaging interacts with the atmosphere of a night club, complements and plays with it. And now you can hear the music, feel the energy of a young and ready to dance until the morning crowd.