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VIPS
Non-alcoholic carbonated drink of Niagara company, Chelyabinsk



Design of a soda label with a new strawberry and lavender taste in the economy segment. It should stand out on the shelf, arouse interest and desire to try a new product.

Bright juicy graphics and characteristic colors highlight the product on the shelf. Everything speaks about the naturalness and freshness of the drink. Large berries of fresh strawberries, shaded with sprigs of lavender, are well combined with the font composition, forming a single dynamic structure. Juicy strawberries, as if just plucked from the garden and covered with dew, are presented in a section to further demonstrate the naturalness and taste characteristics of the drink.


The lavender color scheme of the label highlights the product in the line, focuses attention on the originality of its taste. In its price segment, such packaging is a strong move that attracts attention and arouses curiosity. A stylish label whose visual solution is clear to all VIPs fans without exception.
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