Develop a new brand of baby food that would be able to compete with the giants of the industry in a competitive market characterized by a high level of distrust of manufacturers from buyers.
The logo, stylized as a drawing with children's felt-tip pens, cannot but evoke emotions in young parents – it guarantees empathy and absolute trust in the brand.
For the packaging, the same style was chosen as in the logo – a bright children's drawing. White color imitates a blank sheet of paper, creates a sense of lightness and gives a realistic appearance.
Carefully stored by all children's drawings is a value for any parent, a reminder of the difficult and happy time when your child was still very young. The brand plays on the nostalgia and feelings of young parents. The packaging itself is not overloaded with graphic elements and images, which focuses attention on the main thing and makes it easy to build up from competitors.