For Souvenirs and packaging of local specialties: fish, venison and berries, it is necessary to develop a single brand that tells an attractive story about Magadan. Overcome the barrier associated with the tragic history of the region. We need a strong image that can create an attractive image of Magadan in Russia and abroad, attract tourists and instill a sense of pride in local residents.
Magadan is an incredibly beautiful nature, harsh weather conditions and a hard history. The brand needs to shift its focus to a positive image of Magadan as mysterious land that once and for all wins the hearts of tourists. The land of free spirits, harsh and mysterious.
The visual solution for a tourist brand should be beautiful in itself – linear graphics that resemble rock paintings, traditional ornaments and a piercing blue Northern sky. The linear logo is complemented by restrained flat graphics depicting local attractions.The spaciousness and quiet beauty of the North. All this creates a mysterious and attractive image of Magadan.