Z&G. Branding will rebrand your company, organization, business, or store. The service is a set of measures to change the company's trademark.
Both the brand as a whole and its components can be adjusted:
- visual design,
This leads to a modification of the image formed in the minds of consumers. In other words, rebranding is the evolution of the brand.
In most cases, rebranding is required to bring the trademark in line with the plans of the company (firm, organization, enterprise) and the current state of the business. At the same time, the old brand is not completely eliminated, although changes can occur at all stages of communication.
Rebranding gives the trademark new strength, emotion, and freshness. The result of modernization is to attract the attention of old customers and win the trust of new consumers. However, it would be wrong to assume that rebranding only changes the visual elements of the brand (for example, the logo). In fact, such events involve qualitative changes in the positioning of a product or service. Almost all components of the brand are often revised during the modernization process.
It matters! We recommend that you rebrand consciously when you really need to. Modernizing a business in favor of a new fashion on the market can often cause serious damage to it.